| In
June 2002, Upper
Canada Malt significantly expanded
its presence in the Canadian grocery products marketplace
with the addition of the Richdale
Sugar brand. The brand is differentiated
from its competitors by our industry leading customer
service, product freshness and innovative packaging. |
| |
| In
1997, Richdale
Sugar first introduced Canadian
consumer sugar buyers to the gabled carton. The
attractiveness of our gabled carton format has helped
Richdale Sugar become recognized as the brand
of choice for consumer packaged sugar in the grocery
sections of Canada’s largest mass merchandisers. |
| |
| Mass
merchandisers immediately realize the benefits and
viability of the gabled carton. Especially important is the
fact that this innovative packaging product
features exceptionally low shrinkage and great
shelve visibility. In addition, it virtually
eliminates the mess on retail shelves, aisles, and
in stockrooms traditionally associated with bagged
sugar. |
| |
| Continued
growth of the Richdale
Sugar brand in the gabled carton
format at competitive retail pricing clearly indicates
that consumers are willing to purchase a leading
“staple” product in unconventional packaging.
While more manufacturers are simply packaging consumer
goods in traditional forms, Richdale
Sugar has utilized a unique
package that attracts the consumer’s eye,
and they recognize the benefits. |
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